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Brand story


Cosco (India) Limited was founded by a visionary, Mr. Kharaiti Lal Jain. His dedication, immense hard work and humility has brought us where we are today. Born in 1902 in Punjab, Undivided India, he came to India post the partition in 1947 with nothing but hope, dreams and determination to create a better life for his family.

Mr. K.L. Jain began his journey by opening a general merchandise shop in Sadar bazaar, Delhi. Thereafter, he along with his sons, set up a factory in Shahdara, Delhi where we engaged in the production of Rubber Goods. After gaining extensive knowledge of Rubber, we took a leap and set up a factory in Gurgaon where we started to develop and innovate sporting goods and soon established ‘Coronation Sporting Company’. Later in 1980, in order to form our Brand Name and Company, they abbreviated the ‘CO’ from Coronation, ‘S’ from Sporting and ‘Co’ from Company to create ‘COSCO’ and the rest is history.

We are the first company in India to manufacture Basketballs. While expanding our product line it was astounding to see all the Footballs were being made with Natural Leather only. Thus, we decided to and developed the first Synthetic Football in India. Later in the year 2007, we started manufacturing International Federation of Association Football (FIFA) Approved Quality Footballs which is the Highest Quality Certification Mark for Footballs worldwide. Another big milestone was to produce Tennis Balls approved by the International Tennis ball Federation (ITF) which also paved the way for the Cricket-Tennis Ball for which Cosco is synonymous all over India. In 1994, the company went public and got listed in the Bombay Stock Exchange (BSE). After which we began adding new product lines and expanded the sports and fitness equipment range.

We made our humble way into the sports industry with inflatable balls to now being one of the leading premium sports, fitness and lifestyle brand in India selling over 1000 SKU’s and growing. Today, we proudly say, we have a state of the art production facility in Gurugram, spread across 3,00,000 sqft with a motivated and efficient team of over 650+ personnel covering Production, Sales, Management and Service. We have qualified Technologists and Engineers to manage production and spearhead R&D. Apart from our brand ‘Cosco’, we also represent many International Sports and Fitness brands in India which we distribute through our strong network of over 800+ dealers pan India fed by our branch offices in Delhi, Mumbai, Jalandhar and Gurugram.

Cosco (India) Limited has established a strong legacy over 4 decades with innumerable achievements, strong associations, International Approvals and National & State level affiliations. We further aim to strengthen our commitment of giving back to the community and take pride in being socially inclined with focused and effective CSR projects.